An introduction

Wednesday, April 16, 2008

We call ourselves ‘inkitecture’.


“Pad and ink are the flesh and blood of the creative process. When ideas shake themselves loose from the subconscious and drift onto the mental radar, they flow out the fingers, through the pen, and onto paper where they take shape, grow, evolve, and thrive. Ink courses through the veins of every fresh idea, sustaining and nourishing it as it grows. The inkitecture of an idea is the way it takes shape in its most fresh, raw, malleable, and continually changing form. Ideas are grown, not created, and our name is homage to this primal and organic process.

We exist in a symbiosis with this creative cycle. Ideas are the core of our existence; without them our lives are dull, repetitive, and purposeless. At the same time, without us to tend to them ideas will wither and slowly turn to dust.

Ideas are our passion, our way of life. Moreover, they are the drive behind our goal: to make things that are useful to people. We’re passionate about channeling our creative energies into creating things that are genuinely interesting, helpful, and useful. Everything else follows from there.”

This is our manifesto. It’s important enough to us that you’ll see it at the top of each and every post we make here, a mention which leads naturally into the topic of what exactly this thing is all about. Simply put, we’re a group of entrepreneurial, technological, and aesthetically-minded individuals looking to add something valuable and interesting to the swirling maelstrom of content that is the internet. We make no claims other than that we will do our best not to squander the investment in time you’re making to follow us. It’s an experiment; a journey, if you will (the simile is trite but it’s also apt). Stay tuned – we’ll keep you updated as we continue to roam.

~the team: Jay, Drew and Kunal

Posted by Jay Zeschin at 12:04 AM  

0 comments:

Post a Comment